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:format(webp)/99designs-contests-attachments/100/100282/attachment_100282670 "For the \"Wellness\" aspect of the logo, I researched some examples of sacred geometry (see Da Vinci's Flower of Life). I felt that having a river winding through the logo might be overkill, so I created a reflection for the lower half of the logo instead. This inadvertently produced a sunrise-like effect. The client wanted to avoid using marijuana leaves, and I couldn't agree more. But it does create a challenge in regards to easily identifying the industry. I think the flower of life provides a good compromise.")
:format(webp)/99designs-contests-attachments/100/100284/attachment_100284755 "I really enjoy the iteration in the name \"Loophole Leads\" so I came up with a visual representation of it in the logo. The font I chose is called \"Aller\", which offers an excellent balance of \"fun\" and \"corporate\"... because lead generation is about as exciting as car insurance. The electric blue will ensure that leads will flow like water. It's both exciting and refreshing.")
Über uns
I'm a senior-level brand designer with 10+ years experience in engaging populations across a variety of industries.
A convincing logo will catch the eye of your target audience in a way that is both nuanced and unforgettable. Your brand shouldn’t simply conform to the pre-existing style of your competition, it should stand out as a fresh and innovative voice from within your industry.
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