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Logos speak of a company’s rich history. It can tell how the company climbed mountains to reach the peak of success. Every logo has a story to tell.
But don't forget about K.I.S.S. (KEEP IT SIMPLE, STUPID)
The best way to describe this rule is with an example. Think Nike. The simpler the logo is, the more recognizable it will be. The Nike "swoosh" is an extremely simple logo, however it carries a lot of meaning, and is one of the most recognizable in the world.
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