Wine label for Luberon Rosé Wine

Essen & Trinken

We're a family-owned winery based in the Provence region of France. We make a simple, fresh, elegant and very drinkable rosé wine and we're looking to have a label created for the bottle. In English, the name of the wine roughly translates to "The two brothers' little piece of wine land". Brand attributes: authentic (owned by two French brothers) approachable - not a "scary" wine meant to intimidate but neither a "common" wine. It's worth noting that the local French people come from 20km around to buy our wine. Among locals in the region (people who've lived their all their lives), our rose is viewed as superior, and worth travelling for to buy in volume (there are many, many vineyards in our area.) There is a saying in our industry "Who buys rosé wine? Women and smart men." Our initial target market is fairly affluent UK consumers purchasing for home consumption via retail and online. Women ages 30-50 who have individual incomes of £50K+ or household incomes of £120K+ are our main target, however the label must not be overly feminine. Our wine will retail for approximately £7-£9

We'd like a simple, elegant, distinctive (yet, with a twist?) label. No gimmicks or silly elements, please. But not boring/too traditional either!! We're open to different sizes/shapes of labels, assuming they work with our bottle. The attached image shows another wine with the shape of our bottle and also the colour of our rose. We're also open to either simple one/two colour work or multiple colours - as long as the result is elegant and distinctive. Sample competitors' wine can be found her http://www.waitrose.com/shop/Browse/Groceries/Wine_and_Drinks/Wine_by_Type/Rose_Wine

The following text needs to appear on the front label (back label details will come separately, text only) 2015 Clos des Deux Frères AOP Luberon Produit de France -- Product of France Marc et Pierre VAN BENEDEN (to be at bottom of label) (please show all near-final concepts against rosé bottle) Do feel free to use two labels, but no neck labels please.

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