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- Prosecco Rosè
tommasocanella hat ein neues Design im Rahmen eines Design-Wettbewerbs in der Kategorie erhalten:
Sehen Sie sich den Wettbewerb von tommasocanella in der Kategorie an…
Das Briefing
Branche
Essen & Trinken
Farben zur Inspiration
Firmenname
Casa Vinicola Canella s.p.a.
Bestehende Website
https://www.canellaspa.com
Das Briefing
Produktname
Prosecco Rosè DOC
Beschreibung des Produkts
Since the beginning of the last week, we are now able to produce this new product: prosecco rosè. The two names combined (prosecco+rosè) are really good from a marketing point of view. We really would like to have a great label for this product. As well for the supermarket/groceries, but also for restaurants, bars and patios.
Beschreibung der Produktzielgruppe
Mainly women, our target is especially for young people.
Das Briefing
Stileigenschaften
Das Briefing
Designanforderungen
I'm going to send you a lot of images of inspiration. We would like something really different from all our others packaging (check the website!), we don't need anything classic but we can think something that is different from the typical labels in the wine industry. Especially, something related to our zone (Venice, sea, boats) in a vintage key (take a look at some posters I've send to you, they're all from the 50s and those ads were a campaign for the tourism in our zones) but very affective to the young generation. Prosecco Rosè for us would be something very casual, let's imagine to drink it close to the pool in a hot sunny day. Attached, you can also find our rosè we are producing at the moment, just for giving you the idea of our bottle shape (very round with the mushroom cork). Also, we are working with a very nice labels producer, so please don't hesitate to add any embossed part, gold/silver detail and so on.
Was vermieden werden soll
Take a look on our other rosè. That's going to be totally different :)
Verpackungsmaße
We can talk about it in a second moment. Normal bottle, 75 cl.
Das Briefing
Anhänge
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tommasocanella arbeitete mit den Designern gemeinsam an deren Ideen
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Kundenbewertung
Great to work with!
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