Premium design label - Rosé de Provence - Château Cavalier

Essen & Trinken

Château Cavalier

www.chateau-cavalier.com

Esprit de Cavalier (without Château) - Côtes de Provence

OBJECTIVE: create the design of the label for the next Premium vintage from Château Cavalier = Esprit de Cavalier (no château Cavalier on the label) STYLES: an elegant, desirable design that… makes you want to touch the label. The packaging must evoke France, Provence and romanticism, angels, nature... but in a sober and elegant way. KEY WORDS: elegant, authentic, romantic, mysterious, flamboyant. MENTIONS on the label: Esprit de Cavalier / Côtes de Provence / Notre Dame des Anges / Vintage 2024. VISION of the brand = to become a major brand ambassador for estate rosés, and the Côtes de Provence Notre Dame des Anges appellation by promoting a unique, historic and “blessed by the gods” terroir. MISSION of the brand = Produce high quality rosés, revealing the full potential of the terroir and in different styles, using modern winemaking techniques, and respecting the local ecosystem. COMPETITORS: Whispering Angels, Minuty, Miraval, Ott, Château de Berne.

International buyers aged 30-50, ON trade customers.

See competitors and inspirations documents. Elegance, Romance, France, Provence. Capsule color may vary from red. screen printing possible or transparent label possible or q quality paper… permitting a thick textured paper allowing relief shaping. The consumer front of this label should think = its a high quality rosé of Provence, with concentration of aromas, and with elegance and a touch of poesy.

Horses. Château Cavalier takes its name from the eponymous stream which crosses it but there are no horses on the estate.

Maximum label dimensions = 90mmx115mm Minimum label dimensions = 65mmx75mm Screen printing possible or transparent label.

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