Help Tēvolution Do Good with New Print Design!

Essen & Trinken

Tēvolution is a new brand of glass bottled iced tea available in 4 ... They are delicious, organic, and all-natural, and for every bottle sold, we donate $... to high-impact ... Website: ... Facebook: ...

About Tēvolution: Tēvolution has been on the market for one ... We are growing simultaneously in Washington, DC, and Los Angeles, ... We now need to develop a set of print materials that we can use to promote Tēvolution at the "point of sale" to customers from the ... We have four flavors of tea: - White Tea w Peach - White Tea w Mango - Green Tea w Honey - Black Tea w Lemon All four are delicious and lightly sweetened with organic cane ... Customers who try it love ... In addition, we donate $... for every bottle to one of several ... There is a unique code printed on every bottle that consumers can submit by text or on our website to learn which charity received their $... ... In addition, consumers can link their Facebook or Twitter accounts to our website, so when they submit the code, their status automatically updates and communicates their giving to friends and ... Our Messaging: Our logo tagline is “... ... ...” This conveys what we do in its purest ... Our goal is to always communicate great taste, healthy and premium beverage, and a strong social component that adds to the reason to ... At the same time, we try to educate our consumers about our code technology, and you will see two ways we've done that on our label and on our current advertisement (both attached). Each bottle has subtext which says, "All natural brewed tea made with a touch of purpose". We are currently experimenting with a new tagline, “Buy a bottle, Give a quarter!”. We would like to see any submission include this ... Output expectation: ... Design a post-card size (4x6") advertisement that beautifully conveys who we are and what we ... The advertisement will be displayed at the point-of-purchase, meaning it will be seen by customers as they are choosing what tea to from the beverage ... It can be a static cling affixed to the glass door of a refrigerator, printed as a sign that might "dangle" from the shelf or sit above / near the case, or printed on an actual post-card to be handed out to customers when they sample the ... ... In the same tone/manner, design a..."W by 2"H "shelf strip" which is slid between the notches in front of a beverage shelf, often next to the pricing ... The shelf strip is narrow and has only enough room for the briefest of messaging, so design is ... In addition, any critical messaging or content should be in the top 2/3 of the shelf strip to ensure the consumer sees it (the strip may bend or bow as it is fit into different sized shelves, and the bottom 1/3 may be out of the field of vision). Design Requirements: You are free to innovate any way you'd like for this ... We encourage you to try new ideas and present things we have not thought of ... If you are unfamiliar with any of these "point of sale" materials, we encourage you to visit your local convenience store or fueling station mini-mart, as they are commonly used by large beverage brands (... Coca Cola, Red Bull, ... Use any of the photos we've included, or pictures from our website, or our facebook page, or whatever you'd ... Our only requirement is that the postcard advertisement and shelf strip convey Tevolution's delicious taste and charitable contribution together from a truly premium ... You should use the line "Buy a bottle, Give a Quarter!" or something very ... In addition, space should be allocated to point out that we are a local product, as in the ... Attached documents: We have attached all the documents we believe are relevant to this ... There you will find: - The Tēvolution logo - A professional photoshop design of all four bottles together - A professional photoshop photo of each bottle - The full PDF of each label - An image we created with bottles, fruit, and quarters - Two versions of our current “postcard,” which are identical except that they showcase us a local to two different cities - A current shelf-strip we are using, modeled after the ... We ARE NOT happy with the current shelf ... - A new version of the “postcard” with the new tagline “Buy a bottle, Give a quarter” ... This is just experimental and to be used as reference, not ...

Our target consumers are generally moms and college students, ages ranging from..., though potentially anyone is an iced tea drinker and thus the creative and design should have broad ... We will answer any questions you have so reach out if you ...

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