packaging or label design für Alchemy Berlin Brewing

Speisen und Getränke

Craft beer brewery in Berlin. Craft beer is beer produced in small batches 'by hand', typically a taste is achieved that is different from the large 'run of the mills' breweries.

I need a logo/label for a beer bottle. The product is craft beer. The company is called "Alchemy Berlin Brewing". The slogan is "Breaching the German Law of Purity since 2013" Important: If you think beer logo and label (especially in Germany) - everything you think of is exactly what I DONT want. The logo/label needs to transport that this is not your traditional brewery that is competing on 'pure water' and "brewing tradition since 17hundred whatever"... the exact opposite. It needs to be - EDGY - - DIFFERENT- - PROVOCATIVE- (...somewhat unpolished ?) Why? In my opinion ordering a beer at a bar is ok, but far less exciting compared to the latest drink the scene has embraced (e.g. rum club mate currently). Lets make choosing a beer excting, fun and -yes- cool again. For one the product (beer) itself needs to be awesome and tasty, but also the image portrayed needs to be fresh, surprising, cool. Check out Fritz Cola (a german company that is competing with a coke against Coca Cola). They achieved sth. similar in the softdrinks market. In beer there is Flying Dog Brewery and BrewDog that are doing the edgy thing.  I like the idea of using sth. that is looking more naive and less like what any standard marketing agency will come up with.  That's it, I am curious!!

Color scheme does not exist. I am thinking reds and blacks & whites currently.  Please see the attached pictures. Update: I realize I need sth. rather edgy and provocative, as my initial brief suggested! People should see the bottle/logo from far and think: I wonder what the heck this drink could be (It certainly should not look like the traditional beer) and secondly when reading close it should communicate to be different by communicating "I have been brewed rather with poison than pure mountain water"

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