Logo redesign for ed-tech company

Albert

Albert brings personalized and differentiated learning to all academic areas in grades 6-12. Our digital curriculum focuses on engaging practice questions with detailed explanations to accelerate student learning and provide educators with data to maximize their impact.

The logo needs to be able to be inverted and display well as both dark-on-light and light-on-dark.

We are looking for a typographic mark. No iconic mark is necessary as we want to explore purely typographic approaches. No references to Einstein because we are not legally allowed to make references to his likeness.

The logo must be designed to be displayed within our existing web application at https://www.albert.io. In other words, the color and design cannot clash with our existing design aesthetic and should naturally fit into it.

Please review this ENTIRE design board before submitting a concept: https://projects.invisionapp.com/bo…TBF8RQYGS/

The typographic logo should be a bespoke type and not use an off-the-shelf typeface. We also want to see some concepts where each letter has some kind of educational twist (in both all caps and all lowercase variants) in addition to more simple and minimalist type options like what we currently have.