Laid back café / restaurant looking for a new rebrand logo and identity

café, restaurang, bar (ideally with a symbol representatation)

Restaurant

We are a small restaurant business within a small Swedish community where we are an all in one service that is a laid back restaurant, café and bar. We are looking to cater towards a wide audience, holiday makers as well as local villagers.

The village that the restaurant is situated in is called Björnlunda; Björn meaning bear and is the symbol of the village and therefore we would like to incorporate a type of mascot and include the bear within this which will be used to further our social media and marketing identity. The village is a rural, swedish countryside in the heart of Södermanland which is a beautiful area of Sweden. The specific village is home to a lot of vacation houses with people visiting predominantly from Stockholm but also from around the world. So during summer months we are looking to target quite a wide audience. This is a full re brand of a business that has been there for decades which has been more along the lines of a fast food place and owned by an older crowd and therefore we want to move away from this image as we are a young couple opening up and what to portray this within our brand identity. So fun, yet quite simple, we are thinking circular, we want to portray that we are an all in one with a restaurant, café and bar which we thought could be playful with symbols rather than words to keep it simple and easy. As mentioned the bear mascot, possibly just a face would be great. The building itself is a wooden structure, currently red, boring and run down but we will be making it a light grey with black and white accents. I have below attached some pictures of very simple ideas that I have put together using a very simple app however we are very open to suggestions and look forward to all ideas. The bear face is something we quite like as can also be incorporated into the name as with the ö in the name of Björnlunda the two dots on the o could possibly make the ears. Although I have changed the bear slightly it is primarily an example of what I like as was a screenshot from an animation that I have seen on the internet, possibly on Pinterest - I hope that was ok to add it to this.

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