Institute of Information Management, University of St.Gallen benötigt ein book or magazine cover

Bildung

The Institute of Information Management (IWI-HSG) is a research institute at the University of ... dedicated to conducting research at the interface between business and information technology (IT). We focus on topics such as mobile business, enterprise ..., ... and offer lectures, keynote speaks and consulting services for management students, young professionals and ...

The book targets young professionals and management students and gives a holistic insight on how to integrate mobile IT into an ... We use the ... Business Engineering Model to guide our approach and structure the ... In the (1) introduction, we discuss the basic terms, latest trends (consumerization of IT, ... and upcoming ... The book then proceeds with chapters on (2) strategy, (3) business processes, (4) technology, (5) cultural issues, and finally the (6) transformation of the ... For each chapter we present case studies of companies including adidas, Audi, Lufthansa, Swiss Re, and ... The approach presented in this book is mainly targets medium-sized and large ... The book cover should therefore make a professional impression and attract management students and young ... The book is written in German and will be sold on iTunes / iBooks as an ebook with media elements (the case studies are included as video interviews with representatives from the concerning companies). It would be best if the book cover fits the resolution of an ... The book will be listed as a publication of the “Institut für Wirtschaftsinformatik, Universität ...”. Attached to this contest is the logo of the institute, which should be used on the book ... The subtitle is more or less a working ... Therefore it would be great to get a file format in which we can edit the ... Additional information: Title: Mobile Business Short Subtitle: Management von Mobile IT in ... Long Subtitle: Management von Mobile IT in ... Strategie, Geschäftsprozesse, Technologie, Kultur und ... Slogan: Leading Mobile Business / Business goes mobile Authors: Thomas Sammer, Thomas Walter, Andrea Back

The cover should make a professional / business-like ... (... Press books (... (... This is our ... color code: ...

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