Brand Guidelines

Professional brand guidelines will help you set standards and bring consistency to your brand. It helps you tell your brand story to the world how you want it to be told. Brand guidelines will allow you to lay down all the rules to help you bring consistenet look and feel to your brand across all mediums.

Introduction:
- About/Vision/Mission Statements

The Tone of Voice:
- Brand Attributes
- Brand Voice Profile

Logo Usage:
- Corporate Logo and Alternate Use
- Logo Minimum Size
- Logo Versions
- Logo Common Misuse

The Color Guide:
- Brand Primary Colors with Color Codes
- Brand Secondary Colors with Codes (If applicable)
- Brand Support Colors

The Logo on Images:
- Logo Variation for Images
- Image Treatment for Logo Positioning

The Brand Typeface:
- Summary of the Brand Font and Styles
- Brand Primary Typeface
- Brand Secondary Typeface (If Applicable)
- Brand Typography Hierarchy

The Use of Imagery:
- Brand Color Image Style
- Brand Acceptable Images
- Brand Image Attribute

IMPORTANT TERMS AND CONDITIONS: I retain the right to reproduce, publish and display Deliverables from 1-to-1 Projects in my portfolios, websites, and other media or exhibits for the purposes of recognition of creative excellence and/or professional advancement, and to be credited with authorship of the Deliverables in connection with such uses.

Client agrees that in the event a Project is canceled for any reason other than Designer's failure to comply with the terms set forth, no refund will be issued and no rights will be transferred.

Turnaround refers to the average time taken rather than a commitment that all work is completed within that time.

The Guidelines comes with 4-5 revisions which can further be extended for extra fees.

Duration of the project may not exceed 45 days, starting with the date payment was secured.

The Brand Guide will be supplied as a PDF. Additional deliverable can be delivered upon request.

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