Seeking design for the Home Page
HCT is primarily geared toward weddings, with smaller anniversary section, and small section for other romantic occasions).
Home Page should have the following attributes:
- Sophisticated, uncluttered design
- Luxurious and formal, but still friendly and approachable.
- Clear and easy to read
- Don't want to rely too much on photos. Instead make the site visually interesting and appealing from the use of color, typography, and static images/icons.
Home page does not need to be full of products, but should let the customer know the site offers items primarily for weddings (as well as anniversaries, plus general romantic gifts).
Home Page should include:
- standard search, about us, contact us, checkout, etc.
- information about HCT
- Links to Wedding products/services/information, and Anniversary products/services/information (note: products are sortable by price, popularity, product category and color.)
- 1-4 Featured products
- Hot new trends
- Decorating Ideas
- Planning tips, with downloadable planning checklist.
- Upcoming Events (they are sortable by location)
- Announcements such as sales, store opening, etc.
- VIP Rewards Program information and link
- Optional registration/log-in for customers (with special privileges for wedding consultants)