Desired Color Scheme:
Based on logo and wave theme so blues ideally
Professional and visually appealling but not intimidating. A contemporary style is desired (but not so fashionable it's out of date next year), clean, approachable and dynamic.
Accepted File Formats:
The logo has been designed with this in mind and can be downloaded for use in the template from here:
This zip file also contains a site layout image to show the link names that will need to be used on the menu links.
As the site is for a marketing consultancy the website should be visually appealling - clients first reference will be how the company is marketed! The name of the company links to the objective of 'unleashing the potential of your business'.
The site is for a marketing consultancy for SMEs so the website should be professional and visually appealling but not intimidating. A contemporary style is desired (but not so fashionable it's out of date next year), clean, approachable and dynamic.
The primary role for the website will be for prospective clients to refer to it to see what the company is all about, and to give the company credibility and presence on the web. The primary action for a visitor to the website to take is to contact the company to arrange an initial meeting, by phoning or completing short form on website.
Typical Customer/Target visitor
SMEs with 5-20 employees. They are successful and confident in their business but inexperienced in marketing and would like to grow their business to the next level with marketing. Main contact likely to be MD, aged 30-60, male and female. All industries, but initial focus will be on more creative industries who will be very good at what they do but may not have the commercial skills to grow their business.
The client has provided links to the following templates which they like:
They like these templates as they are colourful (but not garish), and clear with not too much copy.
The client has also expressed a liking for these marketing websites http://www.marketingzone.co.uk and http://www.concept-design.co.uk as they are clear and structured.
The client doesn't like websites where the navigation is unclear, or icons instead of words are used so the user has to guess where to click. They also don't like websites which are too cluttered, so the user isn't sure where to go.