Hob Salon is an award-winning group with 18 branches, hob salons is the current British Hairdresser of the Year and British Colour Technician of the Year. This account will be an attribute to any portfolio and will almost certainly lead on onto follow up business.
The previous website of HOB Salons is located at: http://www.hobsalons.com
Our primary target is women aged 18 – 55 years old who are proud of they way they look. They read Grazia, Hello and Cosmopolitan. They shop in Zara, Top Shop and M&S. They buy their groceries in M&S and Waitrose. They are brand loyal not discount loyal. They seek a hairdressing relationship not just a haircut.
This was the result of some market research into the profile of hob’s clientele. It is true that this is the profile of a lot of their clients and so they don’t want to neglect them by being too edgy but at the same time their clients are also fashion-savvy and desire aspirational brands and the work the creative team produce is very much like that. The website needs to strike this balance of being aspirational / luxurious / classy and cool but without being too cool.
Secondary target is 25 - 45 aged ABC1's - fashion conscious men and women
This Brand is extremely image and design conscious and a successful designer will need to focus on the images provided and make them the centre of the pages submitted. Flash is not needed but not ruled out should you feel it necessary. In that regard, while we know it is not possible to showcase directly by the designer, any animations ideas, or illustrations on the design will be appreciated.
HOB Salons wants the website to be image-led, simple graphics, contemporary, not too busy looking, and straight to the point. The client likes a monochrome style, as this typically reflects the above points.
This however, does not mean that only monochrome style submissions have a chance of winning. Generally the design needs to emphasize HOB Salons position as THE top salon in the world of hairdressing.
It is wished that designers produce a front page as well as a generic sub page, from designers who enter the competition. It is HIGHLY recommended for designers to review the below listed materials, such as the sitemap and website listing document with client comments.
Necessary images can be accessed from: http://www.hobsalons.com/images/2009-collection/
Logo (in gif, we will upload PSD soon), sitemap and a list of websites commented by the client (effectively showing clients’ likes and dislikes) can be downloaded from here: http://www.vitessedigital.com/hobsc…tition.zip