Please don’t pay attention to the current design of the page. AND PLEASE AVOID PINK COLOR ENTIRELY. Logo should also be recolored.
Our preferences concerning the resource’s visual concept on the whole:
Transparency and lightness of design. Graphic elements highlight, supplement and mark out the message of the most important functional blocks. Its goal is to be an unnoticeable and natural framing for the basic functional, and, at the same time, to have its own unforgettable style (perhaps with one or two elements, underlining its individuality), to be an easily recognizable trade mark and to deliver its unique style to small graphic forms (stickers, business cards, posters, cards, t-shirs, etc). It should favor user’s overall positive and constructive mood towards the site’s content on the whole, the main role being given to text blocks.
The preferable color of the backing is white or shades near to white. It would be great to see a light, airy layout, not weighted with cubes of information blocks. A modern, but not ultrafashionable design, capable of staying up-to-date for several years.
The main emphasis should be made on content and navigation. We like such sites as Facebook, where the main role is given exactly to the content, but, to our opinion, these sites are short of individuality, slight playfulness and funny elements to memorize. As for the range of colors, we’d prefer a laconic one, but not as dull as that of Facebook.
Fonts – middle sized, clear-cut, contrasted and easy to read.
Basic blocks’ disposition, their form and arrangement towards each other on homepage may be changeable, excluding the ones that are considered to be the most important elements of the page. These are: logo, search block and text below it, registration block, “Write a review” button, “The best of our city’s catalogue” block, “Hot topics” block and “What’s being written right now” block.
1. Logo. We expect that our logo will be adapted to the overall style of the new design and won’t represent the resource as a purely feminine one. Please feel free to experiment with color and shape of the logo.
“What to search” field should be provided with an automatic prompt from the site’s catalogue.
“Where to search” – fields for a text input (name of a region).
2. Text under the search block explains to newcomers what the resource is about, i.e. it bears the main informational message, and at the same time urges a visitor to write a review. Hereby this block becomes one of the most important elements of homepage.
3. A button with “Write a review” appeal, placed to the right of search button, is the most important element of the page and should burst upon user’s eye in the first place. “Write a review” button is a reach-through element almost for all site pages, and its location is similar on each one.
4. The rightmost block contains registration and login links, also being reach-through for almost all pages. “Register” link leads to registration/authorization via social networks form. Login link opens a list of social accounts to choose for logging in, together with a corresponding authorization form.
5. “Best places” links to the general catalogue in the same way as here: http://www.yelp.com/find . On the main page of the section several most popular categories (according to the number of clicks) and top places in each of them are displayed.
6. “People” is a link to the pool page of all users of the visitor’s city, ranged according to the number of “thanks”, received from their readers.
7. “Hot topics” – top categories, displayed manually in the manner of “Best of Yelp” (yelp.com). Each link leads to the pointed category.
8. “The best of our city’s catalogue”. Top 10 of the most popular categories in a given city.
9. “What is being written right now”. Top 3 of the latest reviews in the visitor’s city (random block). Userpic and username link to user’s profile, opened by default.
10. “Ask people” – a convenient form, where everyone can ask a question or make a request about any place, company or specialist, about prices, quality of services, etc. – in order to get a piece of advice from other users.
11. “Here to go” – places with 5, 4 and 3 stars according to users’ estimation. Name of a place links to its profile.
“Here not to go” - places with 2 and 1 stars according to users’ estimation. Name of a place links to its profile.
12. “Respected authors” – top 6 of visitor’s city rated users (most “thanked” ones). Userpic and username link to user’s profile, opened by default.
13. “Missing your reviews” – a block of places added to the catalogue within the last week and having no reviews yet. Displayed in the order of a temporary line (waiting list). Name of a place links to its profile.
14. “Find friends already using Tulp” link leads to “Find friends” page (shared contact lists from social networks and address books). Although it is placed at the very bottom of the 2nd screen, it still remains a very important viral instrument for us and should be marked out some way. Also may be relocated.
15. “Review of the day” is a preview of a single post with the largest number of other users’ “thanks”.
16. Footer – a standard footer design except for one very important link – “Are you a business owner?” – which should be marked out some way.
17. Banner places: 1. Banner in the 1st screen (its format corresponds to the width of the site). 2. Lower banner in the 2nd screen (its format should be improved and may be reduced, reshaped and relocated in order to fit into the whole style. It would be great if this banner were removable and addable without any damage to the entire perception of homepage).
There is a necessity to integrate some pictograms into different blocks of homepage. These are “The best of our city’s catalogue” and, perhaps, “Write a review” button.
Userpics’ window size and that of places’ photos preview are up to the designer.