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Web Design for marketing/interactive agency specializing in marketing to mothers

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Name der Organisation oder der Website

lucid marketing

Beschreibung der Website und Zielgruppe

a boutique agency creating custom new media marketing programs to connect brands with mothers

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bringing companies closer to moms

a boutique agency creating custom new media marketing programs to connect brands with mothers

expect strategic and creative thinking
require professionalism with personal service
celebrate an expertise in motherhood
demand service and value
anticipate conversations in new media
get a solution that fits your business needs

page elements
navigation bar and social media links
client logos in horizontal row near bottom of page
twitter feed window


a boutique agency creating custom new media marketing programs to connect brands with mothers.

unique approaches are necessary with today's mothers having unprecedented control over media and content. innovative marketers drive results when people are engaged by way of conversation...not interruption. our team brings together a vital combination of technical expertise, strategic reasoning and creative savvy that can connect your business with moms.

lucid brings companies closer to moms with...
social media
web sites
product sampling
strategic planning
creative design

companies seek out lucid marketing for it's strategic thinking, new media tactical knowledge, and ability to conduct creative, targeted and relevant mom-marketing programs that solve their needs.

founded by kevin burke (linkedin, twitter, facebook, blog) in 1998, he is the rare man in a moms' world leading the new media and marketing revolution. like many men, kevin spent a good part of his life trying to better understand women. :-) however, unlike most men, he turned that pursuit into a career having also founded momswhoblog, momreports, light iris, and partnered in hearditfromamom. his appreciation and knowledge of motherhood is genuine, deep, and remarkable – at least he thinks so. ;-) and fortunately, a few clients think so too.

page elements
navigation bar and social media links
icons for each service listed above

[within sidebar]
logos for momswhoblog, momreports, lightiris, hearditfromamom. See zip file.
kevin burke headshot


movie moms program developer & online marketing manager
“Lucid Marketing is an integral member of our Disney team that we rely on for their online marketing expertise.”
Todd Nisbet, Director of Online, Disney Interactive

“Lucid Marketing has given us greater insight into our customer's behavior and how to effectively use email to communicate with them.”
John Flynn, Executive Director, Marketing, Buena Vista Home Entertainment

brand name purveyor and strategic communication planner
"Lucid Marketing has been instrumental in the development and implementation of effective customer communication for us."
Greg Forgatch, President

online marketer of 'study buddy' & 'shortcuts.com'
“Kevin is one of the finest marketers I've ever had the pleasure of working with. Kevin has a proactive approach to working with partners, and employs unique and compelling marketing techniques. He is a forward thinking marketing leader, who is highly respected by colleagues and partners alike. I can't speak highly enough of Kevin and would work with him again in a heart beat.” Top qualities: Great Results, Expert, Creative
Sonya Schweitzer, Marketing Program Director

social media marketer of new children's product line
“I had the good fortune to work with Kevin Burke and Lucid Marketing when we were initiating our first outreach efforts into the unknown world of moms and bloggers. Kevin provided us with his insight, careful guidance and creativity to develop various initiatives which successfully raised awareness of our brand to that particular audience. I look forward to working with him again in future on other creative initiatives.” Top qualities: Personable, Expert, Creative
Deborah Kelly, Public Relations Manager

brand identity purveyor
"Kevin Burke is a wordsmith genius when it comes to deriving the pure essence of a brand name. This a rare talent indeed and we enjoyed the process of finding our company name ( ChildGood) to the delight of everyone involved." We did check out all the competition prior but with Kevin he shone and reflected back to us the magic company name for us and this is truly a gift."
Maria Del Rey, Founder

american bronzing
creator of marketing plan and new web site
“I own an old business that needed to be brought up to date in our online presence. Kevin did just that...he walked me through each step in redesigning my website as well as creating a completely new (and executable) marketing plan. And most important...he LISTENED to me. Some consultants think they have all the answers. But Kevin's ability to listen to my ideas and background helped make this experience not only profitable...but enjoyable! Kevin...thanks for all your help! I'll recommend you to ANYONE who needs help reaching the "moms market."
Bob Kaynes, President & CEO

online & blogger marketer of family game, 'boogie'
“The analysis equates to a solid ROI – in other words, money well spent by my math. Thanks so much.”
Heather Price, Senior Manager

p&g vocalpoint
recruiter of influential mothers
“Over three years, Lucid has continued to deliver 50% more quality connectors than other methods.”
Bo Schuerman, Digital Marketing Manager

mommy mitten
consultant to marketing planning
“Kevin assisted me with the creation and implementation of my marketing plan. He was incredibly knowledgable, accessible and awesome to work with. I highly recommend him to anyone who is looking to get a boost to their marketing efforts.” Top qualities: Great Results, Personable, Creative
Amy Sapirstein, Founder

family matters
social media planner of family game, 'family matters'
“Kevin brings a tremendous experience base which he applies to any/all client problems that come his way. He listened intently, asked great questions and helped me think about and execute my marketing in a way I had never fully considered. And he was spot-on!” Top qualities: Great Results, Expert, High Integrity
David Schoenberger, CEO & Founder

financial education institute
market strategy and web site development
“I highly recommend Kevin Burke for his insight, responsive actions and 'dead-on' intuition. When it comes to projects that involve Mom’s as decision makers, I know of no other resource with the perspective and sensitivity required to appeal to this segment." Top Qualities: Great Results, Expert, Creative
Steven Lauterback, CMO

mommy's medicine cabinet
consultant to online marketing planning
“Kevin did a great job in helping us develop a marketing plan for our new product launch for Mommy's Medicine Cabinet.com. I would recommend him, particularly for any project targeting moms. Kevin is a consummate professional!” Top qualities: Personable, Good Value, High Integrity
Mike Thomas, CEO

amersham health
customer insights researcher
“They were great in executing and delivering the research we needed to move forward with a recommendation to the executive team. But watch out when you go to lunch with Kevin, He's a spiller.”
Danielle Cianfaro, Analyst

meridian health
strategic and blogger marketing planner

curate gifts
social media marketing planner

steph & gregg show
strategic marketing planner

genworth financial
developer of women's financial show, 'your worth'

knowledge adventure
online marketer of edutainment software, 'jumpstart'

word-of-mouth marketer of college planning 529 plans

page elements
navigation bar and social media links
client logos replace company name above. See zip file for logos. Include role lucid played, the quote and individual's name & title when available.


$ 1.095

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