We're looking for two page designs at this stage: the Home Page and the Prices Page. Please note that we're quite happy to provide feedback on just one page initially to ensure you're on the right track before creating two.
- Home Page -
The homepage needs to set the feel for the rest of the site, but also be effective at selling visitors into a corporate box. Our analysis showed that most visitors to our previous site were intrigued by the idea of hiring a corporate box, but weren’t necessarily ready-buyers. Our home page needs to "sell the dream" and convert curious customers into clients.
The vast majority of past visitors were looking first for prices (55%) and information on how to hire a corporate box (30%), so these both need to be very clear on the homepage. One difficulty is that the prices are variable - depending on the sport and the match. Some visitors might be interested in a general price range (for AFL, which is the most common sport, this is typically $300 to $600 per person per match), but others are interested in a specific price for a specific match. This information doesn't need to be on the homepage, but must be easy to navigate to.
What's included in the hire of a box and the dress code were the next most frequently sought pages.
- Prices Page -
As mentioned above, while some visitors will be looking for a general price range, others will be looking for the actual price for a specific match. The Prices Page will link directly from the home page, and will allow visitors to quickly and easily find the actual price of a corporate box for their preferred match. This is particularly important for all AFL matches in the current season, but more obscure sports, matches and events will likely be through enquiry or on a separate page.
The Prices Page is specifically included in this contest because the design of this page is very important to us, but may be tricky. We're keen to ensure this page has all the information visitors will want, but doesn't look too cluttered - an example of a competitors page that we feel is too cluttered is here: http://www.corporateboxhire.com.au/…emiership/.
Ideally, we'd like visitors to be able to view and compare the prices for various games throughout the season, so they can find a lower-priced match if their preferred match is too expensive. From the Prices Page, visitors should easily be able to click through to a booking page for a particular match (ie, not just one generic booking link, but one for each match & box size, so that it can be coded to 'carry over' the data relating to which game & box size they've chosen). As above, box sizes are 12, 14, 16 and 18 person boxes.
Finally, the Prices Page should include a short plug to a "Box Syndicates" section of our site. Box Syndicates is designed for clients who don't have enough people to fill a box (minimum size is 12), and allows them to pool with other small groups to hire a box together. There is separate pricing for this, but the pricing page is where many visitors realise they will need at least 12 people to hire a box - so this will be an important selling point for Box Syndicates.
Finally, in terms of whole-site functionality (esp. for menus), the main pages of the website will be: the homepage, a page pitching why corporate boxes are awesome (eg, "Why a Corporate Box?"), what's included in our packages ("Inclusions"), the Prices Page, the Bookings page and Box Syndicates.