Overall, the appeal of TAG should be focused on entrepreneurial consulting and leveraging our network for coaching. The businesses will seek out TAG for capital and direction, while the medium sized companies will most likely be interested in process improvement/efficiency, as well as capital.
TAG connects a fleet of experienced entrepreneur executives who are available to support growth companies as advisors and coaches, or in more active roles as an interim (part-time to full-time) President/CEO, Chief Financial or Operating Officers, VP Sales, VP Marketing and other leadership roles in these companies.
Since TAG is aimed at different audiences, the website needs to be easy to navigate, so each user can find what he or she is looking for. It should also have an appeal to the inexperienced entrepreneurs who may be struggling, catch their attention, and provide a call to action.
The design is targeted at three main groups of people; entrepreneurs, businesses, and executives.