A social shopping platform for bikes and bike products need a world class web design

Bikejungle

Background information
The site and design that we have now was made by us (the founders) for a proof of concept and we need a redesign. We have high ambitions for our startup and need a modern yet timeless design to attract a global audience.

About Bikejungle
Bikejungle is a startup with the ambition to build a complete global social shopping platform for bikes and bike products. This includes product search, price comparison and test results/product reviews. Imagine a place where the cyclist can learn about products from magazine reviews, professional tests, consumer recommendations and search and find the product available in stores (online or offline) at the best price. We talk about ourselves as a hotels.com for cyclists… The site shall promote navigation, search and attract clicks to our partner sites - the bike shops - as this is our business model.

I just want to explain in more detail what Bikejungle is, and what we are trying to achieve, in order for you to fully be able to create amazing designs for us.

We want to take the position as a complete shopping experience for cyclists. Which means that we want to provide the following services to our customers (mainly, but there might be additional services):
- Full price transparency from stores around the world.
- Full availability, i.e. where is my desired product available right now, but also
- Product purchase guides, meaning which product should I buy?This we will do mainly by collecting relevant professional (bike magazines and online editorial content) product reviews and tests. So we will create own "collections" (could be anything from "great jackets for winter cycling" to "Large test of road cycling shoes"), of products to guide our customers in their purchasing process. In the future we also want to enable cyclists to ask other cyclists for advice and recommend products to each other.

In other words, our customers should be able to:
- Serach for a product they know
- Browse our categories, or brands
- Browse and read purchasing guides

This means that the start page should reflect this somehow. We feel that your designs are really good, but not quite there on all the above.

We would also like to see some design ideas of the product page according to the brief.

http://bikejungle.se

We are looking for a clean and modern design but at the same time fun and inviting. Here are a few sites we like:
koket.se
ellentv.com
thrillist.com
wired.com
newyorker.com
vanityfair.com
hbr.org

Clear structure and easy to read. Nice display of different media and content types. And they are all are clear, happy but still stylish.

There are no direct competitors in the market, but we are looking at for example Pricerunner.com as a reference in the price comparison segment, but also hotels.com and Tripadvisor for functionality. For social shopping sites take a look at Polyvore.com which we like.

Feel free to change the entire layout and color scheme from our current website. Whatever you think fits your design we are happy to look at.

1. STARTPAGE:
The startpage should include the following features:
– Header with categories and navigation
– Product search box with a simple filter:type of bike, price and gender can be examples of filters, but that might change.
– Presentation of search results is the user starts to search. This is a live search and the result is a list with:
– Image, brandname, productname, price, old price (or discount in %) and how many stores the product is available in.
– Product tests and reviews section
– Top/popular/new products
– SEO/editorial content, e.g. “Top 5 bikes of 2016”
– Footer with basic info and links to social sites

2. PRODUCT PAGE:
The product page should include the following features:
– Brand name (can also be a logo)
– Product title
– Product image(s) - often more than one
– Product description
– Product specs
– Price comparison listing, with
– Store
– Price
– Freight
– Availability
– “Go to store”-button
– External Reviews and tests

Bonus items:
- Find in nearest store (perhaps link to map?)
- Follow specific # in social media for the product
- User reviews

We attach 2 pics of our current site (http://bikejungle.se). One of the startpage and one of the products page. Don't feel limited with these as we want a total remake.
Also, do not feel limited by the current color scheme and feel free to propose any color scheme you see suit your design best.