regularsocks.com is an online service providing convenient delivery of dress socks via subscription. Users are able to subscribe to regular deliveries of three, four or six pairs of black cotton dress socks on a three monthly, four monthy, six monthly or annual basis.
Our service is simple and our culture is easy going - yet professional. We enjoy classic designs (less is more) but with edgy modern and clean lines.
Target audience is men 25-45 yrs who work in white collar (office) environments. Time poor and Internet savvy users use our service to save time, effort and money. Early adopters.
Secondary audience include the partners of the above.
brand name: Regularsocks
Initial design is attached but would like to change completely. Existing logo also attached however will accept new logo if you feel you can improve and it suits your overall design.
We want an edgy creative feel to the website, Web 2.0 style is ok. Keep in mind professional white collar client.
The design needs to be HIGHLY FUNCTIONAL and USER FRIENDLY and make people want to return and recommend to others.
Components of layout are:
* Header Including Login and Follow us buttons
* Top Nav (Our Socks, Subscribe, FAQs, Contact)
* Popular Retailers, brands and shopping centres
* Sign up to newsletters
* New footer including privacy and T&Cs links
* Please keep fixed width to 900px and centred design
* No stock photos please, but stock illustrations and stock backgrounds that enhance the website would be ok.
* Appearance: Web 2.0
* Nice web safe fonts
* Colour scheme is totally up to you. The existing concept was based on classics (Black, beige & red) however we are happy to consider new colour schemes (as with logo). Nothing too bright, would prefer classic corporate colours (blues, silvers).
* Please include an example of an icon for a 'send to a friend' button
Accepted file formats:
* We must get layered un-flattened PSD file
* No coding required