Our company name is Cobroke Nation LLC http://www.cobrokenation.com
We are working on a site currently called Secure Deal Sheet which is a collaboration and communication website for the various parties working on a real estate transaction. We are a startup Company located in Manhattan. We are also a Google Apps Authorized Reseller so we will be incorporating the Google Apps logo and Google related products into our site.
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We are targeting the Residential Real Estate Industry in the USA. A lot of existing real estate sites in the industry tend to be cheesy. We therefore want to avoid the overuse of stock photos and house imagery. We don't want the site to look like we used a template either! Our target market is more towards urban and luxury markets. It is a site targeting real estate agents, attorneys, managing agents etc..
For stock photos - I like the idea on the home page of using a picture of a sky (could incorporate green grass in the picture as well.. ) Google Apps is all about cloud computing and we are all about mobility - people using this site out in the field on their mobiles. Using icons could work really well for various activities on the site. I do like how facebooks uses little icons for when you have a friend request etc..