- Convert web visitors into Paycycle customers
- Be on the cutting edge of consumer interface trends
- Demonstrate the new way of doing business in the web
- Drive trial in 80% of users accessing Paycycle website
- Differentiate ourselves from other online competitors
Convey the following attributes for Paycycle:
- Simple, simple, simple
- User friendly
- Easy to use
- Modern/ Tech savvy
MOST IMPORTANT THING THE SITE SHOULD CONVEY
Expert but user friendly (you don’t have to be complicated to know what you are doing), through two main points:
- EASY SIGN UP PROCESS: simple, clear and compelling. Words like “sign up now for 30 days trial in 60 seconds” have proven to hasten the sign up process.
- USER INTERFACE: the way the site communicates with potential customers, potential investors and potential partners has to be on the cutting edge of web 2.0 interface.
There are three websites that express the type of look and feel, design and user interface that Paycycle is looking for:
However, we hope to go beyond theirs and be truly revolutionary!
See the attached mindmap for sections and content ideas.
We require 2 PSD files. The first being the home page, and the second a generic content page.