Gravee.com is a social search, bookmarking and recommendation site. Attached wireframes need to be massively improved – everything from layout / IA to visual design to color palette. Feel free to use current logo which is on the site, or redesign identity it if you think you can improve it. However, designing a logo is *not* required. (If someone comes up with just a better logo, but not a web page, $100 will be paid to that designer for the logo alone if we use it.)
Pages contain a lot of info and risk feeling cluttered. They should feel clean and simple to consume (i.e. like Facebook,Twitter) once you are done with them. Also feel free to adjust the layout... For example, on profile, “People You Might Like” sections might be better in the narrow left column, but that requires the user info to me more vertically compressed/compact (or moved). Also, maybe user info, etc., column should be on the right more like Twitter layout? Please use your judgment! We are open minded about layout.
Feel free to ask questions. I will answer them and update the brief.
Winner will have opportunity for follow-up work for this project as well as others.
Target user is similar to Twitter and Facebook users.
Sites we like:
http://www.digg.com (colors, visual design, clean and easy to consume)
http://www.facebook.com (clean profile layout easy to consume)
http://twitter.com/ (clean profile layout)
http://gnolia.com/bookmarks/popular (visual design, color palette, iconography)
http://delicious.com/ (clean and easy to consume)
We want a "Web 2.0" design. No lame stock photos. Original illustrations. Warm and friendly look, but also trustworthy and authoritative.
Information architecture is critical. These pages have ALOT of information on them. We need a easily consumable layout of information. Appropriate use of different size/color/typeface/fonts, backgrounds, borders, lines, etc. should be used to accomplish this without making the page too busy. It MUST feel clean and easy to consume. Please take your inspiration from Twitter profiles and Facebook profiles. Extremely clean and simple is what we're looking for. Please visually streamline the profile page!
Please use of iconography as appropriate to help users comprehend the page; the ones currently in the wireframe should obviously be refined.
Feel free to experiment with color palette if you don’t think the current one works; based on current logo, something like this orange/blue/green is what I was initially thinking: http://colorschemedesigner.com/#0z31Tw0w0w0w0. But, please be creative.
The design should be in layered PSD format.