Redesign for Manufacturing Website

Framers Brand

Framers Brand is a fast growing name in the newest of performance glazing products, and related materials for the world's framing industry. Our mission is to deliver value to our customers through product development, manufacturing expertise, and supply chain management. We help our customers to reduce costs, increase quality and performance, while also improving end user satisfaction.

Our target audience are frame shops looking to purchase framing material (the metal, glazing, hardware kits, etc). Since the logo is used on all of our materials, we do get people to the site looking to purchase frames as well.

We are looking for a new, professional design for our manufacturing website located here: http://www.framersbrand.com. Since we will be using much of the same content that is currently on the site, please browse the existing site to get an idea of what we do. You may use some of the images on the site (such as the image of the hardware kit on the home page) and the text in your design to fill in space. We only have a few requirements:

- The logo cannot be redesigned. We use a black and white version of this logo on our shipping materials (boxes, stickers, etc) and it will be very difficult for us to change it now. If you feel the tan color in the logo is holding you back, you may substitute a different color. We are also open to the idea of slightly modifying the logo to make it sleeker for the website end of things, but please contact us before making any changes to it.
- Since our logo is used all over the place, we do get a lot of customers to the site looking to purchase one or two frames. In this case, we want to send the user to our poster frame site. Please include some method of catching the attention of these users before they spend to much time browsing the site, while maintaining that professional look.