Marketing Agency Website

Phase 5 Analytics

We are a marketing firm that specializes in Pay Per Click advertising and Reputation Management for private medical practices and hospitals. We help our clients manage their online image, and reach new patients that are trying to find their services online. Ultimately, our goal is to increase patient flow, and drive steady, highly measured
and optimized growth to your medical business.

We'd like a light, colorful website.

We like the idea of having different animations down the page, which you'll see in some of the inspiration provided.

Page #1: Homepage

At the top of the page, we'd like to feature a bold line of text that captures the attention of the visitor: "Your service is great, but your online presence isn’t. We can help. " Please follow the guide of http://heartbeat.ua/ We want people to click on "We can help." to take them to the services page. Below that, we want to have a short description.

Below, we want to have users scroll down the page to get a general overview of the services we provide. I have listed below the services, which we'd like you to separate and break into steps. We want to make it simple and easy to understand. We want there to be animated graphics accompanying each service. We also want to give users the ability to click and learn more about each thing specifically.

These are the things we want to list on the homepage:

1. Pay Per Click Marketing

2. Reputation Management
- Assessing online review sites such as Yelp, Google My Business, Healthgrades, and Facebook
- Analyzing the ways that potential clients find them
- Creating an email marketing campaign to increase positive reviews where they need it most.

3. Search Engine Optimization

At the bottom, we want to have a call to action to get them to reach out. We're not sure if we want to have a contact form, or just a link to the contact page.

We also want a footer that's unique and calls attention to the other pages on the website.

***we do not want to feature previous work, because we only have a few clients right now.

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Page #2: "Pay Per Click"

On this page, we want to outline:
1. What PPC is
2. What goes into PPC campaigns (keywords, adgroups, campaigns)
3. How success is measured with KPI's

We want to use different graphics and illustrations to show how complex it is, and convey the idea of success.

https://www.disruptiveadvertising.c…anagement/

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Page #3: "Reputation Management"

This page should break the process of reputation management into multiple parts and have graphic and illustrations down the page. It should follow the same structure as the Pay Per Click Page.

We definitely want to include graphics similar to the doctor.com link below.

https://www.doctor.com/
https://www.doctor.com/private-practice

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Page #4: “Our Work”

We would like this page to most prominently feature our statistics:
Average ROI (%)
Yelp rating increase (number of stars difference)

Below, we would like to showcase a few client’s data and testimonials.

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Page #5: “Contact Page”

We want this page to be simple, but unique.

We want the website to be light, not dark.

Please use the colors in our logo, and make sure you include our logo.

We do not want any drop down menus. There should be a menu bar at the top.

We want to put a strong emphasis on illustrations and and animation.