We'll be doing a weekly TV show that leads to a membership of premium content, coupons, discounts and other offers for members only.
First Class Families will be an online community that provides only first class content to parents and children. Our primary audience is mothers between the ages of 30 and 44 years old.
They own a home, are likely to have a pet, have 2-3 children and are busy. They would be considered soccer moms who drive mini vans and suv's not Mercedes.
We will have a membership model that allows the user to join as a "First Class Member" which will then provide access to great coupons and discounts at retailers and entertainment venues in addition to great content on topics they are interested in.
We'll be doing monthly prize give aways which will be first class experiences such as popular trips to tourist destinations and include upgraded access that members would typically not spend on themselves.
There will be a community where the members have input in building the community, they feel connected with other members and not just another website.
The first class family website will not be just another sleezy and dumpy site like so many of the blogs and website online currently.
We want HIGH quality.