easyHomeInvestor.com is developing a membership-based website that will be the premier resource for training, information, tools and services for Rent to Own Housing in Canada.
The site will be an information portal for 3 primary types of members...
1. Real Estate Investors: existing property owners and people interested in adding real estate to their investment portfolio
2. Rent2Owners: individuals and families who don’t qualify for a conventional mortgage to find and move immediately into their Dream Home with our Rent to Own system
3. HomeSitters: individuals and families who are forced to sell their homes due to distress sales or for example, liquidating an asset to split the proceeds as a result of a divorce; the eHI system finds a buyer for their property and they enter into a rent-to-own agreement with the investor
Personas describing typical users are included in the attached RFQ.
A copy of the RFQ we issued is attached. The RFQ includes additional requirements which are beyond the scope of this contest however, we're excited about finding a developer that 'gets us' with whom we can develop a long term relationship.
We want you to design the best home page EVER that we (including you!) can develop into an fabulous site and continue to translate through customized and targeted landing pages, email newsletters, webform 'skins' etc, etc, etc.
The logo - designed by a 99designs.com winner! - is the only graphic element that is prescribed. Examples are in the RFQ, I can upload the version you need.
Bring your inspiration and your ideas.
Important to note, the deadline doesn't apply to the contest, we are extending the deadline to match the contest deadline.
See the content diagram and other details in the RFQ, it demonstrates some navigation and links from the home page. It shows the footer detail and provides some other clues as to what should be included (content feature pull outs and links etc.) We can refine detail later, it's the overall design and feel we need.
The site is a placeholder for market research - we don't expect you to take any desing inspiration from it.
I really don't want to constrain your design thoughts. We are looking for a designer that is innovative, understands internet marketing, conversion tactics, SEO concepts that can help us build our site.
The design we're looking for has personality. It is engaging, appealing, friendly and professional. It has to demonstrate expertise and inspire trust but we don't think that personality and trustworthiness are mutually exclusive.