iPad Accessory Site Seeks Apple-Inspired Rennovation

TouCoul

We are a startup company focused on creating premium accessories for the iPad, iPhone, and iPod. The reason we started this company is because we feel there is a large gap between the quality of Apple products and the quality of the available accessories.

High-income Apple-obsessed iPad owners who spend a lot of money on the latest gadgets. They are mostly dads who are tech-enthusiasts. If you watch Modern Family, Phil Dunphy is a good example of someone who fits perfectly into our target audience.

In order to distinguish ourselves from the hundreds of companies making cheap accessories, we need design that emphasizes the quality of the product and the reputability of the brand. We also want people to have "oh cool" moments when they see the hero shot and the product's features.

Page One
Requirements: Must include a product description, hero shot, features, price, and call-to-action. Other elements are optional. Copy provided may be altered or omitted.

Page Two
Requirements: Must include a picture of an iPad and description of giveaway, a form for email signup (email only), information about Coulvue, and a clear call-to-action. Please use your own copy (or lorem ipsum) and we can edit it.

2

Page One: CoulVue Product Page
Description: This is the product page for our first product, Coulvue. Coulvue is a system that allows an iPad to be mounted to the back of car seat so that people sitting in the back will be able to watch movies and interact with the device.

Copy for large headlines (use at own discretion):
Introducing CoulVue
Backseat to None
Captivate Your Audience

Copy for small headlines:
Backseat entertainment that takes a backseat to none.

Product description:
Sit back and enjoy the ride with CoulVue, the new headrest mounting system for the iPad.

Call to Action (Primary):
Buy Now

Call to Action (Secondary):
See Features (action can scroll down on page)

Price:
$69.99

Features:

Flexible
Whether you need to browse the web or just want to sit back and enjoy a movie, the CoulVue has the ability to tilt, swerve, and extend to perfectly meet your needs.

Strong & Secure
CoulVue is built tough and features a unique locking system that keeps the iPad in place, even when going over bumps or potholes.

Easy To Setup
CoulVue is simple to setup and can be installed in less than a minute.

Page Two: iPad Giveaway Landing Page
Description: This page will go up before launching Coulvue and will focus on getting people to sign up for our email list with two incentives: 1. Be entered to win an iPad + Coulvue package and 2. Exclusive access to CoulVue pre-order.

http://www.toucoul.com/test

Apple.com
Our users are iPad owners and we are positioning our company as a premier provider of iPad accessories. The design will need to have a sense of familiarity with Apple enthusiasts. That's to say, the more it resembles Apple.com in terms of simplicity and emotional impact, the better.