Right now the home page is a simple hotel booking engine. Eventually we will be rolling in a lot more information, including information for super elite level flyers, so the site should have a much higher end look and feel.
Overall, we want a minimalist kind of feel - more photos than words - and not a lot of information crammed on to one page.
Any imagery on the "Frequent Flyer" page should be related to the travel experience - inside of first or business class cabin, an airport lounge, a busy exec on the move in the airport etc.
Imagery on the "Hotel" page should focus on one large, possibly rotating image of a very high end hotel. The picture of the woman has to go.
All the fonts need to be re-worked.
The logo and typeface of eliteflyerlounge could also be changed - for lack of something better that's what we have now. BUT, no typical travel logos like airplanes, or spinning globes.
As for colors - again think corporate and minimalist - cool.
Finally the search function should be full screen.
Overall the effect should be minimalist, hip and targeted to people who are high level sophisticated travelers.