InterFAX runs a very successful internet fax service with send and receive capability. InterFAX serves tens of thousands of users worldwide, who send and receive over 60 million pages a year.
Our main focus is on the enterprise market, as well as on developers who use our open API to integrate our faxing services with existing software packages.
We are looking to redesign our pricing page in such a way that it is clearer to the customer exactly what he or she will be getting for his money. Due to the complex nature of service that we offer, the fact that we serve many different international regions, have both inbound and outbound services and offer discounted prices for larger volumes, this is not an easy task. To get a better idea, you can view our existing pricing page at http://www.interfax.net/en/prices.
The new page needs to show the pricing for both the inbound and outbound services (users can register for either service separately or both together).
By selecting a service and the particular criteria that relate to that service, the page should display, in an understandable way, the cost and also the number of pages that will be included in that package as well as the cost per page.
At the moment, the page will be for information purposes only.
However, we are considering making the pricing page the first step in the registration process, meaning that, in addition to viewing pricing information about the different packages, the user will also be able to select the desired package from this page. If you can bear this in mind and maybe explain how you see us achieving that goal, we would appreciate it.
The attached wireframe shows a concept for the page that we came up with internally. But you don't need to follow it.
Some points which are important to be aware of:
1. Inbound service is based on a monthly subscription. The cost of the subscription depends on the location of the fax number being selected and the type of number selected (e.g. regular, toll-free etc.)
2. Outbound service is based on prepaid packages. There is no subscription to pay (hence the button emphasizing that). Our idea was to have a slider where the user can select his desired prepaid card and we will display the relevant details for him below depending on the selected destination (i.e number of pages, cost per page).
3. All the numbers (shown in green on the wireframe) are generated dynamically from our back end database.
4. There should be a nice, bold Register Now/Sign Up button to encourage users to go straight to the registration screens from the pricing page.
5. The overall colour scheme should fit in to our existing site's style. See http://www.interfax.net.
This site has the pricing options laid out nice and clearly: