Sellmyhome.co.uk is a brand new property sales website, aimed at changing the way vendors sell their home in the UK. In a market dominated by extortionate estate agent fees, sellmyhome.co.uk is designed to give home owners the chance to market their home to the public, but for a fraction of the cost. We're a passionate start-up business that wants to change the property market for the better.
Home owners in the UK
Likely to be web savvy, and probably in the age range of 21-60.
99% of people in the UK can't stand estate agents (because they can be untrustworthy and deceitful), but unfortunately there is little choice when it comes to selling their home.
They will be very familiar with the corporate looking websites of estate agents, with their boring functionality and feel.
In order to change their behaviour away from using an estate agent, they need to be able to trust the sellmyhome.co.uk website, and quickly establish that we are a different kettle of fish altogether.
We want them to love our site as soon as they land on it.
We're after a fresh, innovative and non corporate looking site that stands out like a sore thumb from the estate agent sites.
We're all about people, introducing buyers and sellers to each other, therefore we would love to illustrate this in the design.
Here is a list of sites that we love;
http://www.zopa.com (great illustrations and very much the inspiration for our site, so wouldnt be upset if our design had a zopa feel)
http://www.streetcar.com (simple and modern)
http://www.flipflopflyin.com/atlasschmatlas/. - for the illustrations style. We would love soemthing of this style to sit at the bottom of every page. Illustrating the human / community aspect of the site.
Estate agent sites look tired and old fashioned, so we have an opportunity to be one of the first property sites that has a genuine web 2.0 look and feel. (i.e. old fashioned site http://www.johndwood.co.uk/)
Our current dummy site that is up and running (http://www.sellmyhome.co.uk) has the kind of concept that we after, with the blue sky background epitomising the 'breath of fresh air' look we're after. We're not stuck on this blue sky idea, although we do like it.
As well as using all the current content shown, we'd like to introduce a few extra facilities on the homepage, namely;
1. An 'in the news' area, with quote from latest big news article
2. Link to our facebook / blog / twitter page
As for the logo, this is to stay as it is, although we would love someone to give it some gloss.