Full Site Redesign: Hair Loss Supplement

This project is for a complete redesign of our current site. This includes every element of the look and feel, including layout, font, colors, images, buttons, call-to-action graphics, etc. If you see the element on our site, it needs to be redone. I do not want any of the graphical elements re-used (except for the logo).

The overall feel of the site should be clean, professional and above all trustworthy (think of what a pharmaceutical companies site would look like). I don’t like anything that looks like a gimmick.

Here are good examples of site that incorporate elements that I like.

http://www.buy-procerin.com/
http://www.procerin-uk.co.uk/index.htm

http://www.procerin.com

The project will require the following pages to be designed:
REQUIRED PAGES
1.    Home Page: http://www.procerin.com/
a.    Include slider found here http://www.procerin.com/receding_hairline.html
b.    Include 90 Day Guarantee Icon
2.    Inner Pages (these can use the same footprint)
a.    How it Works: http://www.buy-procerin.com/how-it-works.html
b.    Clinical Study: http://www.buy-procerin.com/clinica…udies.html
c.    Before After : http://www.buy-procerin.com/before-after.html
d.    Testimonials (includes text and video) http://www.procerintv.com/testimonials/
e.    Guarantee: http://www.procerin.com/guarantee.html
f.    FAQs : http://www.procerin.com/faq.html
g.    Contact Us: http://www.procerin.com/contact.html
3.    Order Now Options: http://www.procerin.com/order_now.html
4.    Order Page: http://www.procerin.com/order_online.html
5.    Comparison page (Procerin vs Competitor) http://www.procerin.com/compare_avacor.html
6.    Product Comparison Page: http://www.procerin.com/hair_loss_products.html
7.    Landing page similar to  http://www.procerin.com/dhtblocker.html

Elements to include on each page:
1.    Call to Action
a.    Buy Now (make this prominent)
b.    Learn More
2.    Trust Icons: McAfee, BBB, TrustE (place these prominently on the site)
3.    Logo:  a good copy of the logo can be found at the top of this site: http://www.procerintv.com/
Color Palette
1.    Main colors: Blues, greys and whites.
2.    Accent color: a variation between orange and red
Width: 750-800 px
Panels
1.    Header panel
2.    Left hand panel
3.    Footer panel
4.    NO RIGHT HAND PANEL
Images
1.    Men
2.    The men do not necessarily need to be bald. I DO NOT WANT images of bald men looking perplexed, upset, etc.
3.    Full width lifestyle images are preferred to allow room for text and product image. See http://www.buy-procerin.com/ for example.
Navigation
1. Vertical or horizontal are fine

- The overall feel of the site should be clean,professional and above all trustworthy (think of what a pharmaceutical companiessite would look like). 
- Read my brief carefully and include all items requested

- I don’t like anything that looks like a gimmick.