Produce a new micro-site design that emotionally resonates with teenagers on the topic of finances.
Teenagers embraces the idea that attending a MoneyIRL session is worthwhile.
Design an experience that plays to a teens desire to be successful, posses the best things in the world, and be admired by their peers.
money, cash, spa, limousine, mansion, boat, concert, shoes, travel, beach, party
See included postcard, image assets, MoneyIRL logo
Emphasize ease of navigation.
Direct visitors toward talking with their parents about attending a MoneyIRL session.
Present opportunities for teens to stay informed through social media.
Smart, Fun and Progressive
money, success, future, now, invest, smart
Key Selling Idea
Finally something that can help you get the things you want faster.
It's not school. It's cool. It's for you.
“You want the best in life. Spend an hour to get a little closer.”
U.S. teenage kids who are interested in money management
Make use of 'white-space' to improve readability, make a great first impression, create a feeling of sophistication and elegance for an upscale brand.
Incorporate green (Hex: #00653a, RGB: 0, 101, 58), but not too much.
Incorporate grey (Hex: #948671, RGB: 148, 134, 113), but not too much.
Test Your Money Skills
Links to RSS, Facebook, Twitter, LinkedIn, Like
Web page design (Photoshop layered)
Have you ever wondered how you can…
Have more cash each month for fun?
Buy a new car and pay for insurance?
Pay rent or buy a house?
Afford exciting vacations?
Money IRL can help you get there. It’s a series for middle and high school age people like you. 66Minute, all-inclusive SpeedSessions hosted at prominent local businesses in a boardroom, not a classroom.
Test Your Money Skills – Get answers to the 6 money questions kids ask most.
Save 25% on course registration (when you register for 3 SpeedSessions). Use code WES11100479.