Our laminate home page http://www.builddirect.com/Laminate…oring.aspx receives tens of thousands of visits every month. However, the page is not organized in a manner that makes it easy for visitors to find what they are looking for.
We are looking for a new design for the "guts" of the page. The header, footer and left nav must remain the same, but everything else is up for re-design.
Visitors to the page are likely in one of 3 stages of the buying cycle:
1. Looking to educate themselves about laminate flooring. Is it the right material for their project?
2. Already decided on laminate flooring, but are trying to narrow down their choices.
3. Ready to browse products, price compare and buy
For the 1st stage, we have an entire Laminate Flooring Learning Center that would be of help. Perhaps we should offer a few links to some of the specific content (e.g. a link to "Is Laminate Right For Me?" or to "Laminate Buying Guide").
For the 2nd stage, we have a Room Designer and a Photo Gallery. We could also provide a way for people to look at different types of laminate such as, laminate with pre-attached underpad, laminate without pre-attached underpad, hand scraped laminate (with & without underpad), etc. And maybe a call to action to browse product samples.
For the 3rd stage, we have brands to explore & a Top 10 list.
Home Depot's laminate page seems well organized.