We'd like a homepage, containing our logo and an introduction to who we are and what we offer. Visual interest is the main thing our current website lacks, so any graphical elements that can be incorporated would be great.
We want to focus on being specialists at Google Adwords. We do 1 thing, and we do it better than anyone! So any ideas around that theme would be great. Unpolished line that's been floated "We don't have a finger in every pie, we've got both hands on the wheel". That's the kind of thing we want to get across.
The goal of the homepage will be to introduce ourselves briefly, our specialism, and then to give the option for visitors to choose out of two business type options/current problems to pages that give them info on what tools and services we can supply to achieve their goals.
The second page should be a straightforward landing/content page that can be populated with about us team info, lead magnets (e.g. ebook downloads) etc, Adwords info pages.
Again, something like Periscopix would work perfectly, with a customizable title to match content and a visual presence.
The third page we're intending to have as a more sales-y "product" page. Somewhere to give a good quick overview over what our services provide/problems they solve/levels available.
**UPDATED FOR FINALISTS**
What we really want out of the website is ease of navigation - the homepage should be somewhere we visitors can find what
We want to provide information for those that don't understand Google Adwords - this is to help build trust with our visitors, educate them and move them down the path to purchasing.
We also want people looking for our services to be able to self select what level of products they'd like to buy from us - almost like seeing an avatar of a character "More Sales Sam" and thinking "That's me, that's what I want!".
The newly attached product tables should give some idea of what I mean. Please feel free to tweak these and redesign to whatever you feel works best.