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iCetana is a start-up software company that is passionately developing innovative software products that learns and analyses complex motion from multiple input streams in order to detect abnormal movement in real-time. The initial focus of the anomaly detection technology is in the field of Video Content Analytics, particularly in the area of public security video surveillance. Our current project is targeted towards B2B and government clients.
Based in Perth, the company will be looking to market its products globally and currently has less than 10 employees but growth approx 25+ people is on the horizon.
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Target Market and Audience:
We are looking to market to the following industries:
• Transport companies and authorities that include airports, railways, roads & traffic and port & marine.
• Government organisations such as local governments and city councils
• Hospitality and Retail
• Corporate and Enterprise including mining and manufacturing
In all of the above organisations, we will be interacting with most business and corporate users including CxO level executives, technology managers and engineers.
Since our technology is difficult to explain to lay person we will be looking to include some form of animation (NOT FLASH) on the homepage that will visually represent how our technology works.
We are looking for home page design and a general page template can be used for a consistent look and feel. The design to be provided in layered Photoshop PSD format for our team to code.
The design needs to be instantly appealing, so that the potential customers stay on the site, but also present the content in a clear, professional and logical manner.
Please review the attached design brief for all of our design requirements.