The three pages we want right now are the:
-I'd like our homepage to have links (with images) to subpages for our individual properties. We'd want to list Collegetown Court, Collegetown Center, Collegetown Plaza, City View and Commons West. We'd also want a link for "Other Properties" which are too small and numerous to list individually. They can be layed out in a grid, like http://www.grahamresidential.com/
-Additionally, I'd want to somehow visually cue renters about which buildings are downtown (City View, Commons West) vs. in the collegetown neighborhood. Probably group the links geographically and have text above each grouping indicating which neighborhood, or something similar.
-The main page should be conveying what we do (offer apartments that are the best values in the best locations in Ithaca) and our brand (modern urban living, aimed primarily at college aged renters). It should also have the links to specific properties, as discussed above, and a link/button directing people to our current featured apartments.
2. ---Collegetown Center---
(a page for one of our specific properties)
-I like the information from Avalon Communities (http://www.avaloncommunities.com/vi…on-square/) gives for units in the building, and the way it's organized. One tab for pricing/availability, with a layout similar to the one used under their pricing tab, another for "amenities", for "location", "gallery" and "contact us". Also, I love the prominent placement of the contact information and "apply" button. A major difference: We can't necessarily provide square footage information, and we wouldn't want it searchable by move-in date, it would just be "availability for next rental season", as our lease dates and move-ins are tied closely to the school calendar.
3. — Specials Page —
(a page for current specials that would be intended as a landing page for google/facebook ads.)
-The specials page should be very clean/simple, with one or two images that can be changed depending on the offer, and room for some very brief, probably bullet pointed text with maybe a small paragraph accompanying it, and a prominent placement of buttons for "rent now" which would link to email and "call our rental agents".
-Include some dummy sales text/bullets talking about the excellent location and outstanding amenities.
The navigation links (sidebar or on top, designers discretion) should include "contact us" "pricing" "buildings" "current tenants" and "map".