The main concept for the site is that visitors start their mornings with trivia fun in 10 seconds or less. Think about opening up your email and visiting the site for your daily timed trivia question each morning. To accomplish this, the site design should be fresh, engaging, and fun. Many social media games do a good job with color, style, design, ie Zynga. Fun and fresh and current, without being outdated or cheesy. Generally pleasing colors such as blues, greens, and golds. Custom illustrations and graphical elements are welcomed as long as they don’t compromise speed and load of site.
The style of the website should be playful, happy, inviting,very user friendly. Most visitors and members will only view the home page (landing page) so this is the most critical page. It should look professionally done and not homemade. Anyone from a school age child to an elderly grandparent should be able to figue out within seconds what to do and how to navigate. Colors should be pleasing to the eye. Clickable areas of importance such as buttons should have brighter colors to grab user focus. Font sizes and lettering should be large and ledgible enough that most people can read them without needing glasses. The site is expected to receive high volumes of visitors so graphics should be small, compressed, and quick to cache or load.
Again, the goal is to let young and old know that this is a free, quick, fun, and easy to use website. If anyone has to wonder what the site is for, what it does, or what they need to do, it doesn't meet our goal.