The entire theme needs to be redesigned, and the homepage layout/buttons need to be improved.
The following specific changes need to be made, but other than that, please use your creativity. (Again, focusing on getting people to click my main buttons so I can capture leads)
1. Eliminate "Free Home Evaluation" box
2. Change Keller Williams logo to luxury logo(attached) and place it towards the bottom of the page. (Maybe in the footer where I can easily change it without effecting the overall design. The logo background color is normally black so maybe make the footer area black.)
3. Eliminate the quick MLS search area from the homepage
4. I want to add 3 additional buttons to the main categories on the homepage, and edit some of the current ones...
Row 1 - Top 3 buttons: MLS Search (eliminate the word advanced), Lakefront Homes, Golf Course Communities
Row 2 - Middle 3 buttons: $500,000-$1 million, $1-$1.5 million, $1.5-$2 million
Row 3 - Bottom 3 buttons: 2-$3 million, $3 million+, Luxury Forclosures
5. We are keeping the articles on a seperate blog page, but please remove the featured section from the homepage. Add a "Blog" tab.
6. Somewhere very visible on the homepage we need an area for headshots of 2 realtors and their names, phone numbers, and email addresses. More contact info will be on our Contact page.
7. I think adding a few testimonials near or under the main category buttons will improve conversion and lower bounce rate, so please add an area for that. We will still have a separate page for more testimonials.
8. I go back on fourth on whether we should use real images on the main category buttons or not. On one hand, images are inviting, but on the other hand they don't really distinctly identify the category. If you decide to use logos or flat icons, please be sure to use some real luxury home imagery somewhere else on the homepage that makes sense.
9. Need a new fav icon. Old one is default, so don't use it as a guide.
10. Put a logo in the header and keep it simple. It will be used on business cards as well. "Mazza McNelis Orlando Area Luxury Homes"