To be decided
Desired Color Scheme:
Primary: R:49, G:101, B:206 (#3165CE) Secondary: R:255, G:154, B:49 (#FF9A31)
Corporate, professional (see design brief)
Askaprice.com's goal is to provide the UK car buying market with the most authoritative and independent source of automotive information, making us the premier one-stop-shop for car buyers.
Beneath Askaprice.com lies a very effective B2B lead generation business model. Askaprice.com generates enquiries for new or leased cars from prospective buyers within the purchasing cycle, and in turn sells these enquiries as 'leads' to our network of car dealerships.
We now seek a talented designer who can transform the identity Corporate section into a professional, upbeat and stylish B2B design that speaks volumes about our industry expertise.
The current Corporate section can be found at:
We are seeking two designs, one for the homepage, and one for a generic 'informational page':
This will highlight our two major services, Lead Generation and Lead Management, along with a less prominent link to 'Advertising Services'.
This will be quite content heavy, so we need a design that offers white space without compromising functionality.
We have identified a few designs/layouts that we particularly like:
We also have a wireframe (text only) of the structure of the proposed website here, where you can get a feel of the main elements and important messages:
The Askaprice Corporate Section gives our partners a gateway to all our products and services, in one, easy-to-use location. By consolidating these services into a central location, it will help our customers to identify the most effective strategies to complement their existing marketing activities, increase brand awareness and maximise their return on investment.
The construction of a new Corporate Section will enable us to simplify the process of managing, informing and cross-selling, and communicating with our B2B clients, in one central area.
65/35% male/female split
Education: University / degree educated
Income: High earners
Job title: Sales Director / Dealer Principle
Industry Segment: Automotive retail (car dealerships)
Our core competencies:
Our core competencies are our knowledge of the market, in particular the publics car buying process, and how they interact with the internet and online services as part of that process. This puts us in a particularly strong position in terms of selling our services to dealerships who do not understand the role of the internet in the car buying process, or those that are struggling to make a presence.
Tone / identity
Professional, consistent, exciting, modern, knowledgeable
The same blue/orange combination of the Askaprice website (http://www.askaprice.com), with a corporate B2B feel, as opposed to B2C.
Designs should not be focused around an automotive theme, however there may be motoring elements that you may want to include, should you wish.
Design only, no coding required, supplied in either Fireworks or Photoshop format.