We are a startup company in the mobile marketing arena. We like to think we are hip, innovative, and have a good idea of where things might be heading. We want this to come across in our branding and site.
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Overview: We are developing a web application that allows our customers to send greeting “cards” via SMS. The design should be targeted to a demographic primarily consisting of women between the ages of 18-45. The pages should be simple and informative and use the web 2.0 design style
Themes that should be prevalent on the site
1) Appealing to women and to the facebook set
2) This is a environmentally friendly product
3) This is a great cost saving measure
4) This is a hip way to send messages
5) This is easy
As a secondary market, we anticipate targeting businesses who wish to demonstrate that they are sensitive to the environment but want to still acknowledge their clients.
The purpose of the main page is to provide sufficient information for the User to make a purchasing decision while having a prominent “call-to-action”. The site is intended to have a home page with a call to action that focuses on the 5 themes identified above. Some links that should also be on the home page are the following.
See what it looks like
Why text message your friends with ayumma greetings
See how easy it is to add contacts
What do you need to send messages to your friends
How much can you save with a text message greetings card?
Sign Up Page
The sign-up page should be easy to use and welcoming to the User. The page should have provisions that will assure the User of the security of the site and give the site credibility via testamonials, logos, press links and other means. (see sample check out page)
After Sign-up, the User should be able to “download” their recipient list which will show up as a static list that enables the user to see the recipients that are active for a given holiday, previously chosen. This becomes their recipient list page. A provision needs to be in place whereby if the downloaded recipient list is greater than the nuber allowed in the plan, the user can either edit their list or upgrade their plan.