Need professional, businesslike design for website devoted to information and news on CRM "Customer Relationship Management" solutions.
"CRM" refers to business software applications that manage "Customer Relationship Management". CRM solutions primarily focus on customer service, sales campaign management and sales force automation (SFA).
The major providers of CRM software include Salesforce.com, Netsuite, SugarCRM, SAP and OracleCRM.
Many mid to large size businesses are using CRM software to solve complicated needs regarding info documentation, distribution and reporting. CRM systems tend to be expensive and complex.
More on CRM: http://www.cio.com/article/40295/CR…_Solutions
Our website, CRMSoftware.org, provides news and product information for potential buyers of CRM systems.
Visitors are mostly college-educated, white-collar professionals in their 30's and 40's. Typically they are in middle management for medium to large size businesses. Male/female ratio is evenly split.
Visitors are either decisionmakers or influencers in the CRM selection process for their company. Picking a CRM solution and the subsequent success or failure of that system within their company's organization can be very significant to the decisionmaker's career, so the visitor is seeking to educate themselves on CRM software in order to make a well-informed recommendation.
Homepage goal: To get the visitor to fill out a "Get More Info on CRM" short form with fields: First Name, Last Name, Company, Email. Needs to be in a prominent position, above the fold.
Nav Bar: Home | News | Get More Info | CRM Reviews
Middle: Article thumbnails
Right sidebar: google adbox
Footer: link box like on http://www.netsuite.com/portal/home.shtml