We want you to create a static design page that you feel could be used to sum up the personality of our Agency. We’re not looking for a logo, full blown website or TV campaign, just a design/style/colour guide that we can eventually roll out into various promotional media.
As an Advertising Agency, we are always looking out for innovative design styles and ways to break away from the norm. ‘Think outside the box’ is an action we continually ask of our clients, so by going against the norm and opening our brief to the 99 community we aim to practise what we preach.
At this stage, we don’t want to disclose our logo as we don’t want it to place limitations on thought. Our only hint is that we’ve traditionally used a combination of Red and Grey. We want to steer clear of the traditional stagnancy of agency branding, which typically amounts to nothing more than white background, chest beating, corporate, ‘we’ve got great heritage’ designs that make us yawn.
Our personality – Energetic, loud, exciting and irreverent. It’s always summer – nothing’s a problem, we’re always motivated to take the extra step for our clients, we’re always upbeat!
Our value proposition – The best business results are achieved by those who enjoy what they do the most
***See attached mood boards for examples as well as attached brief for more detail***
Senior Marketing Managers & Company Owners, roughly 35+.
Time poor, headline-skimmers, our audience are well accustomed to slick sales pitches from chest beating agencies that lack a truly distinctive personality.
Design a page to 1024w x 768h pixels (at the most) in size using the mood boards as a guide. Keep in mind the colours of our current corporate style - red and grey - but please don’t feel bound by them.