Twitter Background for F1000 global pharma company

Catalent Pharma Solutions

Catalent Pharma Solutions (a Blackstone Group company) is a leading Drug Development, Advanced Delivery Technology and Supply partner to the global pharmaceutical industry. A Fortune 1000 company, with over 20 locations on 5 continents, we partner with 90 out of the top 100 pharmaceutical companies and 44 of the top 50 biotech firms, as well as thousands of small innovator companies.

This Twitter site is CatalentJobs. This will be the "official" Twitter feed for jobs at Catalent worldwide. The obvious goal of this Twitter feed is to publish current openings at Catalent and to attract suitable candidates for open positions.

We need to stay within our standard branding guidelines so please review our public website at http://www.catalent.com.

Opportunity:

We would like to leverage social media to drive candidate flow and new referrals for our company and we know that twitter is an imperative when it comes to social medial.

We’d love to see your creativity in producing a compelling and unique page for us based on your experience building twitter pages.

Target Audience:

Existing employees in the pharmaceutical and biotech industries. CPG and other consumer marketing companies’ are options as well.

Task:

Develop a simple but compelling twitter background page that represents our brand and our company.

Tone of voice:

• Professional, sophisticated, engaging and friendly
• We are saving people’s lives - literally

Copy Options:

We would like to see a few different versions of page designs. Some guidelines below:

Option 1:
• Catalent Logo – left hand side
• Head logo somewhere on the right hand side
• Background image optional
• Graphic/design size maximized on both the right and left sides but optimized for most views (66 px -194px)
• Copy point one: Make a difference, every day.
• Copy point two: We bring new innovations to market that change people's lives.
• Company URL
• Social icons (linkable)
• Search for Jobs in bold with the link to our job search imbedded - http://www.catalent.com/index.php/a…job-search
• Gradient backgrounds that utilize our color palette. Design the left side and the right side. Explore a darker background within our color palette as well to make it pop.

Option 2:
• Catalent Logo – left hand side
• Head logo somewhere on the right hand side
• Background image optional
• Graphic/design size maximized on both the right and left sides but optimized for most views (66 px -194px)
• Copy point one:
o We serve 49 of the top 50 pharmaceutical companies
o We operate 20+ global sites across 100+ markets
o We manufacture or package 100 billion units annually
• Company URL
• Social icons (linkable)
• Search for Jobs in bold with the link to our job search imbedded - http://www.catalent.com/index.php/a…job-search
• Gradient backgrounds that utilize our color palette. Design the left side and the right side. Explore a darker background within our color palette as well to make it pop
• State that we have offices in US, Europe, Latin America, Asia.

Must haves:

• Catalent color palette
• Catalent logos