The Michelle Citrin brand is “lil grrl, big sound” because Michelle is 5'1 and has a huge soulful voice and presence. Michelle is best known for her small stature combined with her big voice and dreadlocks. The branding is Witty, fun, Clever, intelligent and on the verge of Brooklyn hipster. When we look at this shirt, the response should be, "cool, how clever"
A new cd is coming out called, “Left Brained, Right Hearted”. On the cd, one of the symbols is a heart shaped neon lightbulb to represent this idea. (not necessary to include but see attached picture).
Song lyrics can be included on shirt, but it’s more about advertising “Michelle Citrin” brand and coming up with a way to illustrate the branding. Attached songs, "Coffee" a song about all you need is love concept and "Someday" is about "Someday I'm going to make it happen, but if not now, then when?" Overall, Michelle's songs offer positive messages and highlight the exploration of the eternal struggle between heart and head. (all lyrics on cd are attached)
The ''Life is Good'' branding is a great example of a shirt that’s appropriate for all ages with a great font and vibe.
Design should be professional looking, original and reflect branding. Could include front and back. One additional idea - Michelle's typical outfit is converse sneakers, jeans, a dressy vest..perhaps the design can even do a play on of this outfit, welcoming all ideas! Photos of Michelle attached should not be used. it's merely meant for you to get to know her.