I am looking to develop a brand - Ride Dirty - starting with t-shirts.
We are aiming at the extreme sports market and with Ride Dirty primarily motocross, freestyle, enduro, mountain bikes .... anything you can ride really, snowboards ... etc
The market placement we looking for is the same as Oakely, Fox Racing, Alpine Stars, Rockstar, Monster, metal mulisha
If i was ordering this project as a drink, I would be in an upmarket venue, i would be asking the sexy bar tender for a cocktail of extreme sport, cool dude and smooth operator with a dash of adrenaline.
i hope i have got the idea across ... :)