This is a shirt for a fitness apparel line that donates a portion of proceeds to a particular cause (think Rogue Fitness, but we donate proceeds) . Our goal is for people to hustle and fight (hence the name) in honor of their chosen charities.
All these causes have very personal connections to us...arguably, mental health is the most critical design. We have gone through a number of renditions of different designs, only to come up empty-handed. We don't know if the winning design is highly-intricate or simple words...,however the tag line is quite simply, "I Care". Some people have tried doing a box image with "I Care" written inside the box, others have thoughts about silhouettes of two people, one helping another get up. Even more have thought about a boy or girl sitting on the ground...knees pulled up (see example). I don't really know what is best, but I tend to err on the side of simplicity. Thus, I think either text only or text and a small/simple (yet brilliant) image is key.
On the back of the shirt will be our logo between the shoulder blades. As stated above, colors should be dark tones mostly, as that is the theme of the brand...our products are intended to be simple...uni-sex t's and hoodies and women's tank. Imagine Crossfitters or runners around your city wearing this shirt. It is comfortable (tri-blend) and rather simple, but makes a BIG statement about what you believe in.
For your convenience, we have included some examples from competitors. Though we don't see direct competition in that we have a value-add of charity work, these are styles we really like. Just to clarify, these are ideas we like, not that we want to mimic them entirely.