When I attend conferences in my market, I wish to wear a shirt 'billboard' advertising my service in a memorable or conversation provoking way.
The same design might be useful later for CafePress type sales to fans. When the design is finished, I will have it printed by CafePress or a competitor, so keep their format limits in mind.
Some sloganish approaches I've thought of are:
Rdbhost: Back-end development so easy that even front-end developers can do it.
Rdbhost: Shareable database-backed websites with ZERO server coding.
Rdbhost = -------
The above translates as 'sql over http'. Programmers might understand (or might not).
Rdbhost is a universal back-end for your custom front-end.