This is a tolling association’s (International Bridge, Tunnel & Turnpike Association, IBTTA) 86th Annual Meeting T-shirt inspired by band tour shirts.
A fun to wear tee that implies tolling/transportation/mobility is about choices, options, freedom to travel, ability to easily move goods and people and conveying an international transportation association in its 86th year.
This is a relaxing type shirt, informal. Like the idea of a vintage/retro concert t-shirt, with illustration or sketch and typography on front of t-shirt, and back of shirt would list the locations and years of previous annual meetings.
I want the design to be inspired by the vintage 60s-70s-80s tees featuring retro car/nostalgic car culture/interstate highway rock and roll era of graphic tees and should include typography elements, possible vintage rock and roll typography.
The IBTTA logo should be included somewhere on the shirt but doesn’t need to be prominently displayed.
Could include illustrations and sketches of cars traveling on interstate, toll booth, electronic toll collection gantry, vintage/retro feel (open to ideas). Possible illustration could be a dog riding in a car with its head out the window, ears flapping in the wind, driving along Route 66. possible language to include:
- Oh, the places we've been
- Established 1932
It should be fun, informal with 1 or 2 color. Think concert t-shirt, with interstate/cars/tolling cool in a vintage retro way, and not cartoonish. With the guidelines, please take the inspiration in a cool direction not touched on here if you feel so-inspired.
IBTTA does not sell products, but we would be selling this t-shirt as a one-of-a-kind, limited supply. The shirts should be something that will sell fast, something that people really want to buy and wear.