Our customers are athlete's or more generally people who live an active lifestyle and take health and fitness seriously. The target audience is recreational athlete's, 18-55, representing literally all-sports from all the major team sports, endurance, outdoor, action, dance, Olympic sports, etc).
Our customers regularly describe their experience with KT Tape as 'magic' or life changing. When taped up they feel confident and ready to perform, they feel free from the distraction of their injury, and often they feel pure bad ass at all the attention they get around town wearing the same tape the pro's use.
Any phrase that communicates the confidence to do anything, be badass, free yourself, etc will resonate.